Thursday, February 28, 2013

H&M's Runway show in Paris...

Paris' Fashion Week is already here, it's the most important of them all and follows the Italian and the American fashion weeks... The amount of invitations this year has been impressive, but I've decided to attend the usual shows: Saint Laurent's, Chanel's, etc. 
However, there was one invitation that caught my attention: that of H&M's. Mainly because it's the first time the brand presents a collection with a show in Paris, and then, because I'm a huge fan of the label. I always stop by at the store on Champs-Elysées, I find its low-cost fashion quite fun and that in itself it represents a visionary concept.
For all those reasons, I went last night to the wonderful show at the Musée Rodin.
The crowd trying to get inside was very diverse: from the typical fashionistas to Asian people à la "Gangnam style." I even saw one with a pink wig.
It must be said that choosing the Musée Rodin was an excellent decision. In one of the lateral pavillions they created an enormous appartment, where guests could seat at the tables, or on the couches by the fire... or even in the bathroom!
An army of "soubrettes"(that's the name given to the ladies that attend a house), one nicer than the other, served rivers of Champagne while we made ourselves comfortable.
The show was fresh, young and fun. The models, all of them extremely beautiful, were the IT girls of the moment: Cara Delevingne, Arizona Muse, Joan Smalls, Isabeli Fontana, among others. They could not have looked any sexier...
Transparent dresses, with shorts underneath, knee-high boots (as seen on many other shows this season), and casual and long skirts for the night.
Not many looks, but enough to reflect the trends of the season according to H&M.
At the very end, the music transformed the place into an "improvised" disco!
I loved it, but I left, leaving my friend Abraao (he is from Brazil) to enjoy the night...
You can watch the show here.

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